MARIA BLACK, a Danish jewellery brand, is founded on the basis of ambition and passion for precious metal and they have an innovative “fashion forward” approach to conceptual jewellery design. By continuously challenging what constitutes adornment within the framework of a modern prêt-a-porter approach to the classic artwork of goldsmiths, MARIA BLACK strives for creating new looks and to revolutionise the meaning of accessories for the everyday style.
Challenges and solutions
- Optimisation of existing website for the purpose of better user experience and higher conversion
- Expansion of online activities to Norwegian and British markets
- Strategy and implementation of automatic and intelligent marketing efforts such as retargeting through ads and email, segmentation and smart advertising
- Assistance with optimising the use of email marketing and social media
- Assistance with content development
- Ideas and consultation in the development of new online campaigns